Fudge Clean Blonde Damage Rewind Violet-Toning Shampoo 250ml/8.4oz

A dual-force purple shampoo for blonde hair.
Contains salon-strength purple micro-pigments that instantly eliminate brassy tones.
Uses unique Opti-PlEX™ technology that penetrates deep into hair's core to reconstruct bonds after chemical, styling & environmental damage.
Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
Leaves hair softer, smoother, stronger & blonder