KMS California Therma Shape Straightening Creme (Heat-Activated Smoothing and Shaping) 150ml/5oz

Designed for blow-drying hair from curly to straight in one easy application.
Provides up to 72-hour style retention.
Reduces heat damage & breakage caused by heated styling tools.
Gives a medium hold to all hair types.
To use: Apply to towel-dried hair. Comb through & blow-dry with tension using a round boar bristle brush